I designed this logo for Half Price Books (my fav used book store chain) for a project back when I was still in school for graphic design and illustration. I still love it so I had to add it here. I really love logos that incorporate the negative space to help deliver the message. It's almost like a secret code as it's maybe not seen on the first glance.
![](https://cdn.myportfolio.com/781ee7392fa60373705ee77e35d1803e/ba4f3552-1e99-4f02-b995-65875838742a_rw_1920.jpg?h=7cc43ee4efd8c8777e6c9fc649de7942)